This is the site’s own case study: the rules it keeps, its color, type and space, the pieces it’s built from, and how they move. Everything on this page is live. The words in quotes are mine, from the log we kept as it was made.
The system
Designed by me. Coded by Claude.
The story
The Rules
Color
Off-white, or Ink grey.
- Ground
- Slate
- Pop
- Pop, for words
- Pop, deep
“Okay, let’s go with these settings and ship. I’d like the option for the viewer to switch between the off white and the ink grey background on the home page.”
Pearl
The colors of the blob at the top of every page. They also fill the eye on About and the trading card it opens, and half of the confetti.
- Peach
- Pink
- Lilac
- Periwinkle
- Sky
- Aqua
- Mint
Foil
Made for the Go buttons, to catch the light while pressed. It’s switched off there now, and lives on as the brighter half of the confetti, the same colors the ink drops turn as they spread.
- Cyan
- Blue
- Violet
- Pink
- Butter
- Mint
“Okay, let’s make the soft pink text just a liiiitttttle darker.”
Type
DisplayInstrument Sans 500, −6%
Hi, I’m Jamien.
ReadingInstrument Sans 350, −5%, 1.6
If you ask ten Creative Technologists what they do, you’ll get ten different answers.
LabelsSpace Mono 400, capitals
/ The facts
Scale
- 12Aa
- 14Aa
- 16Aa
- 18Aa
- 22Aa
- 28Aa
- 36Aa
- 48Aa
- 62Aa
- 80Aa
- 120Aa
- 160Aa
Space
The measures are where every page puts things: the same edge, the same rail of facts, the same distance from the top to a title. The steps are the gaps the pieces are built with.
- Page edge
- 24
- Page seat
- 1440
- Facts rail
- 330
- Rail to story
- 64
- Title from the top
- 176
- Between sections
- 112
- Under a label
- 44
- Corners
- 10
Steps
- 4
- 8
- 12
- 16
- 24
- 32
- 48
- 64
- 96
- 128
Pieces
- Summary:
- A run-of-show app for teams putting on live events.
- What I did:
- Concept, design, build
- Kind:
- Internal app
- Year:
- 2026
- Kind:
- Design system
The Outcome
Contact
Materials
Ink
Pearl
“upon entering the site, let’s have the initial ink drop first then the text show up as if it’s being typed.”
“No, I don’t like it. I think the blob is a mistake. I’m thinking an actual house icon - slate black. That would be clean.”
“Oh! What if the Home blob looked like a J?”
“yes, bring in the fluid blob”
Motion
- Standard0.4, 0, 0.2, 1
- Decelerate0, 0, 0.2, 1
- Accelerate0.4, 0, 1, 1
- The squish0.37, 0, 0.63, 1
- Micro
- 120 ms
- Standard
- 240 ms
- Large
- 400 ms
- The squish
- 560 ms
The press
“something more squishy vs something expansive … the movement should come from the click”
The blob at the top of every page holds a storm. Press it, and keep pressing.
“swirling around where all the characters letters, lines, everything started to get spun by this blob … like it was caught in a cyclone”
The Making
- 55Days
- 632Versions
- 342Decisions logged
- 3Independent reviews
- 58Page changes tested
- The first version.
- The typefaces and the first rules.
- The work sorted three ways: Media, Technology, Art.
- One accent: periwinkle.
- jamienpride.io, and the share card.
- The pivot: quiet, not frozen.
- The sketchpad redesign.
- Every case in one frame.
- The ink, and the switch between two grounds.
- The way home: a house, a J, then the pearl blob.
- The trading card.
- The squish, the confetti, the cyclone.
- Three reviews, and launch.
“keep the context we have so far, keep what works, and pivot away from what doesn’t towards something more straightforward and useful. I can add bells and whistles later. The point was to get this up to effectively show what I’ve done and what I can do with a site.”